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Compass R e al E s tat e
While it’s important to show a house that’s clean, bright and
uncluttered, taking the next step to properly stage a home for
sale will get it in and out of the market faster at a higher price.
TEX T BY SANDY LINDSEY
“Realtors know how important it is to have a home in the best
shape possible when showing it to prospective buyers,” says
Chris Polychron, President, National Association Of Realtors. “At
a minimum, homeowners should conduct a thorough cleaning,
haul out clutter, make sure the home is well-lit and fix any major
aesthetic issues.” Carlos Coto of Miami’s The Coto Group agrees:
“When helping a client stage a house, I always remind them
less is more.” Some homes, however, need a bit more time and
money put into them than others. Jeannett Slesnick and Ginger
Jochem of Slesnick & Jochem in Coral Gables, pride themselves on
staging homes that are like “the Cinderella that the Prince takes
to the ball.” In a recent sale, the owner wanted to ask $500,000
(appraised value). “It was a beautiful house but the interior was
filled with 1980s décor including the son’s Farrah Fawcett poster,
40-year old carpeting and too much memorabilia,” says Slesnick.
She called in the Salvation Army to take what they wanted, got a
dumpster for the rest, then had the interior painted, the exterior
pressure-cleaned, and the overgrown yard reshaped. “The owner
spent under $3,000 and sold the house the first week on the MLS
for $590,000 after considering multiple cash offers,” she says.
Sometimes, even when everything already looks designer-fresh,
there’s always more you can do to make an impoact. “I always
bring flowers, play light bossanova music and burn delicious rich-
smelling candles,” says Brigitte De Langeron of Miami Waterfront.
“And Fiji water is a must in the fridge!”
Whether you want to
upgrade to a bigger
home on Key Biscayne
or experience living on
the island for the first
time, these properties
may be what you’re
26 260 CAPE FLORIDA DRIVE
$13,900,000. 9 BD / 8 BA / 2 HBA
Waterfront Estate. Alina de la Vega MacLean
305.335.8219. Carlos Coto 305.803.3059.
One Sotheby’s Realty.
260 HARBOR DR
$16,400,000. 5 BD / 7 BA / 2 HBA
Unique Miami Skyline.
Brigitte De Langeron 305.244.7493.