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Compass E co
Don’t let your next pair of cross trainers turn
into landfill clutter. Nike’s Reuse-A-Shoe
& Grind programs are turning worn-out
footwear, along with pre-consumer waste,
into sports courts and other useful products.
T E X T BY SA N DY L I N D S E Y
Running shoes looking beat? Lacking the tread or support
you need for a good workout? Don’t fret: Their lifespan
may be far from over. Thanks to Nike, their second shot
at life is just beginning as a surface material for tracks,
playgrounds, courts and much more. The comprehensive
Nike Reuse-A-Shoe Grind Program regenerates original
materials and products into not only the aforementioned
surfaces, but transforms them into new Nike footwear
with what the company bills as “unprecedented adaptive
performance.” In fact, Grind materials can be found in
71% of the products in everything from yarns and trims
to some of the brand’s most premium jerseys and shoes.
It’s the ultimate sports(wear) comeback; Nike.com.