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Miamians interested in iconic innovators would do well to keep their eyes peeled on Elena
Trelles, founder of Lash Makers, a company that specializes in eyelash extensions and training.
TEX T BY RYAN JARRELL
I n a city as dedicated to economic improvement and the American
Dream as our own, it almost seems that prospective entrepreneurs,
future financial titans and the TED talkers of tomorrow are a
dime-a-dozen. That is until Elena Trelles, Founder, Principal & CEO
of burgeoning eyelash extension experts Lash Makers launched her
new beauty biz. Born in Russia, raised in Israel, and arriving on
our sunny shores 6 years ago, Trelles’ particularly international
upbringing boded well for a future enmeshed with an increasingly
global marketplace. A top-producing real estate agent by trade,
Trelles’ interest in the eyelash extension business came not from
costly focus groups and over-shared trend reports, but from a
personal interest and passion. “It was when I came to Miami that
I first started playing around with eyelash extensions,” she says.
“They were so new, and I wanted them so badly. I loved the idea
of putting something on and looking beautiful for weeks with
no effort.” Initially content to lash friends in her living room,
Trelles’ growing skillset drove her to earn a specialist’s license and
begin teaching training classes. From those humble beginnings, a
bonafide beauty brand was born.
After learning directly from top-tier lash artists in Kazakhstan
and Russia, her curiosity and passion for the craft pushed her to
patent, design and develop her own array of products created to
enhance the efficiency and quality of a lash artist’s production.
Central to her brand is a Wynwood service studio that not only
beautifies her crowds of dedicated clients, but trains potential
artists on the techniques and skills necessary to succeed in an
industry Trelles both loves and has mastered. “People travel here
from all over the globe to learn our signature techniques,” she
says. “We have high standards when it comes to certifying a new
lash artist. We really want to ensure our legacy will continue as
our artist community grows.”
Specializing in a Russian volume technique particularly suited
to Miami’s tropical climate, the demand for those trained under
Trelles’ tutelage seems to be never-ending, with eyelash extension
salons popping up in every major metropolis of our nation.
Already boasting an impressive list of accomplishments in her
mere 6 years in the field, Miami has a lot to look forward to when
it comes to this meteoric brand. “In 2018, we’ll be opening a brand
new training facility in Doral,” she says. “We’ll also be expanding
our online store’s warehouse and opening a new high-end studio.
We can’t wait to give our clients an even better experience than
they’re enjoying right now!”; LashMakers.com.