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Success S w imw e ar SUMMER SNAPS Adding a bold new dimension to the concept of custom-crafted clothing, Orlebar Brown’s #SnapShorts initiative perfectly prognosticates the wants and needs of our social media-saturated generation. TEXT BY RYAN JARRELL Consider it a crowning achievement of the smartphone era: Whenever, wherever one encountered an idyllic sight or memory worthy of immortalization, there lies photographic evidence, twinkling gamely in the cloud. Capitalizing on the importance of our memorialized mementoes, and aware that to today’s clothing consumer, customization is everything, comes Brit- based shorts savants Orlebar Brown’s #SnapShorts, featuring panoramic shots of an image of your choice. “We have an in- house print designer who personally artworks every customer’s image to sit perfectly on the shorts,” says Founder Adam Brown. “Some of my favorite #SnapShorts include designs from Brian Atwood, Charlotte Olympia and one of our customers, a kid who sketched an image for Father’s Day.” Impressive in its own right, one wonders just what other delights marrying old-world crafting techniques and modern innovations this rising design house has in store; Orlebar Brown @ Brickell City Centre. 24