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Success A round T ow n
THE FORCE IS WITH YOU
In recent months, Officer Nick Perez and his full-time team at Miami PD have gotten a lot of attention for
the funny, insightful and creative communication platform they’ve built online, most recently with their
video response to the Miami Beach PD’s Running Man Challenge. The viral masterwork culminates with a
breakdancing routine in the lobby of the police station that has made its rounds around the world.
T E X T BY CEC I L I A D U B O N S LE S N I CK
Q: How does it feel to have won the Running Man Challenge
across the country? It was epic.
A: “I’m not sure if an official winner has been declared, but we will
accept the trophy. The response from people all over the world has
been overwhelming. It was unreal to see Gloria Estefan, Jermaine Dupri,
Good Morning America and others share our video.”
Q: Where did you learn to breakdance like that?
A: “I’ve been a B-Boy since I was in diapers…my uncles were break
dancers and taught me when I was little.”
Q: What’s the goal for establishing a connection between
citizens and the MPD?
A: “Social Media provides us the opportunity to establish an open
dialogue with our community. The goal is to create a partnership
with our citizens by giving them access into our world. Our Miami
Police VLOG shows viewers what we do every day. The reality is
that we should be one team, we can’t do our jobs without their
help and involvement. We want them to understand that our
purpose is to serve and protect them.”
Q: What’s the most memorable comment you’ve received in
regards to the department’s social media efforts?
A: “We’ve had a couple of comments saying “I didn’t like police
officers before, but after seeing these vlogs, I’m changing my
mind!” That’s exactly what we want to hear! I also like when
they say I’m the ‘Casey Neistat’ of police work. That’s a huge
compliment.” Q: What’s next for the vlog and your social media channels?
What can we look forward to?
A: “The vlog will continue to show our subscribers every aspect
of the department and police work. We listen to our viewers
and their suggestions for episode content so we have a long list
right now of what they want to see. For our other social media
platforms, we will continue to provide valuable content to our
followers. We are currently working on a video series to educate
parents on social media and how it can affect their kids.”
To follow MPD, subscribe to their YouTube channel for weekly videos
via Miami Police VLOG or follow them on FB, Twitter and Instagram
@ City Of Miami Police Department; Miami-Police.org.