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Success #T r end ing
Recently debuted at the 55th edition of Milano’s Salone
del Mobile, and conceived by the Loewe Creative
Director Jonathan Anderson, Marquetry In Leather
introduces the brand’s innovation on traditional craft
techniques and technology by creating variations of
multiple graphic leather motifs.
INTERVIEW BY JHON JAIRO SANTOS
PHOTOS COURTESY OF LOEWE
To coincide with Miami’s annual Maison & Objet Fair, Marquetry In
Leather will be on display at the Loewe store in the Miami Design District.
We had a brief Q&A with Jonathan Anderson about how everything
started for this project, and how it applies to the current evolution and
image of Loewe’s direction:
Q: What was the initiative behind embarking and exploring this new project?
A: “Loewe has the most amazing craftsmen and a beautiful heritage. We
wanted to explore the possibilities of applying the technical expertise in
leather craftsmanship to furniture design.”
Q: Through ad campaigns and other visual mediums, you’ve been training
the eye of costumers to new materials, furniture and other lifestyle objects.
Creatively, how do you maintain that consistency?
A: “Ultimately, fashion to me is more of a culture, it’s not just about
clothing. It’s about the art, the craft and how people live today…and
carrying through each of these elements to what is in our boutiques and
retailers. To make it consistent, we have been working with M/M, Steven
Meisel and Benjamin Bruno to create that visual platform.”
Q: Mid-Century design is a constant concept present in your direction at
Loewe; it was vividly seen on the show setting and ready-to-wear collection
for Fall 2016, and hinted in some design ideas of this project. How would
you describe this distinct focus?
A: “I see Loewe as a house with a cultural landscape more than just a
fashion brand. Mid-Century design has always been a reference of my
favorite period of this brand when architect Javier Carvajal was designing
Q: There’s a chair design in this collection of objects — the same chair
can also be found in marble at the Loewe store in Miami. What does that
particular chair design signify to you?
A: “Yes, the Baillie Scott chairs. I actually have two at my own house. I just
love the functionality of them, and how they will always be modern.”