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Success C r e at i v e
In 2010, while Liliana Aguilera was enrolled in
UM’s Executive MBA Program, she conceived
Varelli, a fashion-focused company that took her
from extra-credit to couture.
TEX T BY RONY MO
What started as a class project soon became an entrepreneurial
obsession with storefronts in Santiago, Chile, and Santa Cruz,
Bolivia, with plans to land in The Design District. The half-
Brazilian, half-Bolivian Liliana Aguilera also had a subversive idea
that would appeal to Marxists and Capitalists alike; she’d boost
her bottom line while maintaining a socially responsible supply
chain. Varelli’s designs are shaped from leather and metals crafted
by former victims of domestic violence at La Casa De Mujer’s job
skills center. The Capim Dorado line was inspired and supports
indigenous Brazilians who make light, woven adornments from
sustainable textiles. Neither group ever imagined their work would
end up on the hand of Latin Pop Star Belinda or decorating the
napes of the Real Housewives Of Miami. Aguilera’s use of crystalline
colors and plunging necklaces align with current trends, but she
also styles ready-to-wear classics; VarelliDesigns.com.