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Success S t y le
WITH THE WORLD
ON HER SHOULDERS
A ferocious flashback to the power-mad ‘80s, Demna Gvasalia’s shoulder-centered
silhouettes screamed contempo from Balenciaga’s Spring/Summer ‘17 delivery, and provided
an empowering trend to the business-minded Brickellite.
TEXT BY HUGH MARCHAND
PHOTOS BY MONICA FEUDI/INDIGITAL.TV
A fiduciary-focused businesswoman intent on wowing the opposition with a modern mode? We can think of a no more liberating look
than the seriously strong silhouettes seen in the latest line from Balenciaga. An extension of a theme Creative Director Gvasalia has
played with since assuming his lofty role, he ditched the conventional stuffed shoulder pad for sturdier scaffolding, reinforcing his
trench coats and boxy jackets with whalebone-style rods. The effect is domineering, and exactly what we expect from a powerhouse
who’s built his career around playfully permuting proportion. Ideal for the polemic period we find ourselves in, Balenciaga has
murdered the mousy ideal of womanhood, giving their models the rolling shoulders and singular focus of a predator on the pounce.
Also of note in this already iconic collection? The slinky, sensual utilization of Spandex, a material long anathema to the aesthetic
industry, and a creative counterpoint to the rigid upper silhouettes of most of the collection; Balenciaga.com.