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SKIRTS & SUITS
Dress For Success Miami looks to continue to help individuals transition toward self-sufficiency while shining
a light on their men’s Suited For Success initiative with Jennifer Heegaard as the new Board President.
T E X T BY E S T R EL L I TA S . S I B I L A
PH OTO BY J O H N N Y A R R A I Z
J ennifer Heegaard is a strategic and results-driven executive
with extensive experience implementing groundbreaking digital
marketing and branding strategies. She is recognized by numerous
clients for executing large-scale events and gaining global coverage, and
now she’s bringing her passion and expertise to Dress For Success Miami.
The organization promotes the economic independence of disadvantaged
women by providing professional attire, a network of support and the
career development tools women need to thrive in work and in life.
As the President of the Board, she’s responsible for all the public
relations, press & media efforts, planning and executing fundraising
events, and increasing the image and visibility of the organization. With
her public relations, marketing & events experience, expect Heegaard
to add a new twist to Dress For Success Miami’s Young Executives
For Success (Y.E.S!) Program that brings together local professionals
for monthly networking happy hours at Miami’s hottest venues where
you can mix, mingle, make new connections and even up-cycle your
lovingly-worn professional pieces to help a man or woman nail that job
interview with a fabulous first impression. “Our success stories are about
helping folks go from unemployment to economic independence,” she
says. “Our Founder & Executive Director, Sonia Jacobson, is in charge
of providing all the training for our clients. This is the key to success.
Without the right life-skills training, mentoring and career development,
our clients would not be able to succeed.”
Dress For Success Miami celebrated its 20th Anniversary in 2014 and
has served over 60,000 low-income men and women in Miami-Dade
County since 1994. “This year we’re very excited to be focusing on our
men’s program, Suited For Success,” says Heegaard. “Many people don’t
know that we do a lot of work for men, too.” In fact, since 1999, Suited
For Success has served over 25,000 men with job training, clothing and
mentoring to support their job-search needs.
At Dress For Success Miami, there are many ways to get involved.
They rely on clothing and accessory donations to dress the women, men
and youth they serve. Volunteers help with everything from processing
donations, dressing and styling clients, mock interview training and
In the end, Heegaard believes passion and compassion are key attributes
that help her succeed in both her company, JeJe Consulting, and at Dress
For Success Miami. “I live my life by the following quote: ‘Do things with
passion or not at all. Wherever you go, go with all your heart.’ Listening to
the stories of success is what keeps me passionate about this amazing