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When he founded Churromania, Ariel Acosta-Rubio never imagined how quickly his tasty
concept would evolve into one of the largest Hispanic-owned franchises in the world.
Tex t by Cristina Zua zua
W hen it comes to the business world, Ariel Acosta-
Rubio knows no fear. “When we opened the first
Churromania store,” he says with a nostalgic
grin, “we didn’t know how to make churros or coffee. We
didn’t even know how to use the register properly. I had to
go to a nearby bakery and get coffee creamer to offer our
customers. Not to mention that the register would get stuck
— often!” But it didn’t take him long to get his bearings.
After a chaotic first year developing customized recipes and
74 standardized operating procedures, Acosta-
Rubio decided to build a franchise system
focused on churros as the next big food service
product. Fifteen years later, Churromania is
one of the largest Hispanic-owned franchises
in the world. But — regardless of the company’s
achievements to date, Acosta-Rubio insists that
there’s always room for improvement.
As Founder & CEO of the company, Acosta-
Rubio has seen its market share increase by
capitalizing on its success to sell franchises
to investors who are eager to join the
Churromania family. Alongside Co-Founders
Maria Alejandra & Miguel Bravo, Acosta-Rubio
has grown the business to 20 stores in the U.S.
and over 120 stores worldwide.
His determination to succeed, he says, came
from his father: “He was a businessman and I
wanted to follow in his footsteps,” he explains.
“The desire to be his successor is what always
motivated me to work alongside him. Of course,
over time, I learned that the best way to honor
my family was to find my own path to success.
So, I became an entrepreneur — which isn’t
easy.” Today, Acosta-Rubio hopes to share his story
and help support other entrepreneurs wanting
a start. “I’m proud to use Churromania as an
example of what can be accomplished if you
believe in your dreams and apply yourself,” he
explains. “I want to motivate people to reach
their goals in life.”
In his current role, Acosta-Rubio is
responsible for seeing opportunities where
others don’t and he works hard to ensure
that tomorrow is better than today — for his company’s
employees, franchisees and customers. “We focus our
efforts in order to sustain a high level of excellence in
everything we do,” he says. “I’m fortunate enough to be
surrounded by professionals who have helped me build a
company that’s core values are rooted in teamwork and
making people happy.”
Churromania is located at 848 Brickell Ave., Ste. 750;