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Success O a sis
Award-winning Designer Karim Rashid shares
his insights into the creation of MyBrickell,
one of the area’s most highly-anticipated new
developments next to Brickell CityCentre
and steps from Mary Brickell Village.
In t erv ie w by An ja M altav
Solid American Walnut along with rare Palm Walnut combine with accents in
polished stainless steel and satin finishes to give character to this exquisite
piece. World-class design along with exceptional attention to detail and quality
make this piece transcendental in its subtle and understated beauty. Available
in various finishes and sizes. Uniquely crafted in Spain, now available in Miami;
Q: What is the inspiration behind your work with
MyBrickell? A: “Design is for everybody, not just the elite. In that
respect, I believe MyBrickell is a first in North America.
I took inspiration from a sense of techno-orgnic living,
where our digital age is expressed through new form
and color. Also, the light and certain brightness of Miami
inspired the feeling, flow, materials, patterns and textures
used throughout the project.”
Q: What was the most challenging part of this project
A: “I’ve been perceived as an industrial designer and
as someone who has worked in hospitality design…it was
challenging to initially be recognized as someone who can
create condos — but MyBrickell and my relationship with
The Related Group has been a breakthrough for me.”
Q: What’s plans do you currently have on the horizon
for the future?
A: “I’m working on a new project with The Related
Group in Miami as well as Kado Karim in Jurmala, Lativa,
and condominiums in NYC, Toronto, Tel Aviv and St.
Petersburg. I’m also working on 4 hotels around the world,
and on many products, packaging, graphics, branding and
ABOUT THE AUTHOR
Artefacto stays on the cutting-edge of design trends with their latest
collection — the first to add pops of color — as Pantone’s announces that
Radiant Orchid is the color for 2014. The color’s rosy tone is meant to “evoke
the natural blush of skin and joyful floral notes.” Artefacto’s new bold plums
and other unpredicted accent colors, viewable at their Coral Gables showroom,
are an excellent complement to their sophisticated architectural white tones
and natural textures; Artefacto.com.
46 Karim Rashid is one of the most prolific designers of his
generation with more than 3,000 designs in production.
One of his most recent achievements is MyBrickell, the
designer’s first residential building design; MyBrickell.us.