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Success T ech MEDIA MOVERS Entrepreneurs engaged in the maximum utilization of social media technologies, Foodie Tribe loves everything culinary, photos and reconceptualizing the way we think about business…not necessarily in that order. T E X T BY RYA N JA R R E LL It’s a cast of commerce that would have seemed incomprehensible only a decade ago — an agency that organizes, magnifies and commodifies the energies of social media influencers all across the globe to enrich and enhance local food cultures. And it’s peering precisely from that cutting-edge mentality that Foodie Tribe and influencer agencies like it are rethinking the way locals and visitors view The Magic City. “Essentially, Foodie Tribe was created to avoid the hassle and struggle of finding the right set of influencers for a company to work with,” says Katy Coffield, Chief of Foodie Tribe. Think these Johnny-come-latelies don’t have to the stats to back up their claims of successsy? Just take a glance at the detailed case studies on their website; FoodieTribe.org. INFLUENCE, IN DEPTH Feeling feeble about your social media chops? We’ve collected 3 quick tips to turn you from poor post pushover to a followback force on the media scene. 62 CAN’T STOP, WON’T STOP HOT HUBS REACH OUT The best advice any influencer worth his snaps will tell the hot-to-trot hopeful: Just keep posting. Convecting to the top of your follower’s feeds is necessary to acquire the ailing attention spans of today’s social media savants, and will help make sure any occasional post gaffes roll quickly out of the minds of your fans. Make sure you’re analyzing your content for what attracts more likes and edit accordingly. When it comes to selecting what social media network to concentrate on, be brave. It’s extraordinarily hard to shine in a well-established network. Although now considered old standbys, it’s extremely likely the next platform with the potential popularity to rival Facebook, Instagram and Twitter is already out there — it’s just being under-utilized. An early following in a nascent network significantly increases your chances of social media stardom. While it may be tempting to limit your posts to glimpses into what is surely a stunning lifestyle, interactivity is the not-so-subtle secret in every great influencer’s toolbox. Even something as simple as posing questions to your following not only builds fan appreciation, but increases the chances of linking you up with their own followers. Social media gives us an unparalleled ability to intimately interact with an impossibly large group of people.