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Success T im epiece s
About 50 years ago, a watch was all about telling time and
Timex’s motto was: “Takes a lickin’ and keeps on tickin’.”
Now they are an extension of your personality, real or
imagined. Here are a few types of watch options and what
they say about you.
TEX T BY BILL LINDSEY
What it says: “I’m a rugged individual who is at home in the boardroom or
in 2,000 feet of water exploring the ruins of a sunken city.”
How it came to be: Jacques Cousteau’s documentaries created the demand
for what is now the gold standard for all adventurers.
Who does it best: Rolex’ iconic Submariner.
What is says: “I’m an urbane, refined man of means.”
How it came to be: Created by Cartier for WWI tank crews who needed a
compact timepiece, it’s now the favorite of tycoons seeking a sleek, elegant
means of arriving on time.
Who does it best: Cartier.
BIG FACE WATCH
What is says: “I’m near-sighted and too vain to get glasses.”
How it came to be: Rumor has it Sylvester Stallone kick-started this trend
when he fell in love with Panerai Watches while vacationing in Italy a few
Who does it best: Panerai.
CHRONOGRAPH What it says: “I’m a perfectionist who is often mistaken for an engineer.”
How it came to be: Often found on the wrists of F1 drivers, the
chronograph effortlessly keeps track of seconds, minutes & hours.
Who does it best: The Rolex Daytona.
DIGITAL What it says: “I can program my own computer.”
How it came to be: After Casio created the category decades ago, this
trend comes and goes, but for true digitals, it never goes out of style.
Who does it best: Casio.
What it says: “I’m bound by no rules.”
Hot it came to be: The easy availability of pocket-sized phones made
watch-wearers wonder why they needed both a watch and a cell on them
at all times since the early 2000s.
Who does it best: An Andriod phone. (Those who have iPhones wear a
watch that costs at least 10x more than the phone did).