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Success T ech
An artful (and advertorial) solution to that
most vexing of modern day maladies,
Chargello and its founders have found fertile
new ground for advertising.
T E X T BY RYA N JA R R E LL
When Freddi Sidi found himself carrying around extra
phone chargers, buying backup batteries and sitting next
to wall outlets to charge his phone everywhere he went,
he dreamed up an opportunity to make a difference.
Together with business partner Johnny Bosche, he
launched Chargello, a technically tantalizing portable
battery that charges phones up to three times faster
than industry standard chargers. The stations also take
advantage of an untapped area ripe for advertising
space that any company’s potential user base is sure to
see. Now in its 2nd year in operation, with a portfolio
that includes such market titans as Hyatt, Ritz-Carlton
and Heineken in an impressive 22 countries, cell phones
all over the world are regaining their charge like never