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Success O a sis
Augmented Reality (AR) has been generating
a lot of buzz recently and with good reason.
It’s transforming how consumers shop for
their home and taking the guesswork out of
design. T E X T BY SA N DY L I N D S E Y
Ikea, Amazon and Wayfair are just a few of the retailers
tapping into Augmented Reality (AR). Now Build.com,
the largest online-only home improvement retailer,
recently launched a new Augmented Reality (AR) in-
app experience, “In-Home Preview.” What exactly is
Augmented Reality and why are we so excited? It allows
a homeowner to use their phone to place a new faucet
over their current faucet, add a new light fixture to their
space, etc. Then it goes one giant step further allowing
the customer to interact with it by turning the faucet on
or off, adjusting the temperature or moving the handles.
Users can also experiment with water flow and spray
patterns. Realistic details like steaming hot water bring
the experience to life. Lighting fixtures can be rotated
360 degrees, moved up and down by adjusting chain or
downrod lengths, and switched on to show how they
illuminate a room. The immersive experience currently
includes products from Delta Faucet, Kichler, Hansgrohe,
Progress Lighting, Miseno and Park Harbor; Build.com.