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Success O a sis
As the marketplace in Florida continues to set record pricing, there
seems to be 3 types of clients for interior design: The luxury home
buyer; the investor buying condominiums; and the upscale luxury
condominium buyer/user. The luxury buyers are savvy and educated
and know what they want. However, just because it’s a “luxury buyer”
doesn’t necessarily mean it has to be over-the-top expensive. The
buyer will be cautious and watch the designer carefully with their
dollars. The investor is a buyer who wants the most for his money.
He’s going to turn the unit/home around and make some money. It’s
a turn-key, done-deal project. At NOW by Steven G., we have the
luxury affordable packages that do just that, specializing in making
it affordable to furnish a turn-key (just bring your tooth brush) unit.
The luxury condominium buyer is somewhat similar to the luxury
home buyer, except that with the condominium buyer, it’s all about
low maintenance. This buyer is usually downsizing from a large home
or they are empty-nesters. They want the ease of damp-moping a
porcelain floor, home automation with cameras so the condo can be
watched while traveling, concierge services, etc. It’s critical for the
interior designer to distinguish the difference.
ABOUT THE AUTHOR
Designer Steven G. heads a multi-
talented interior design firm able
to function for all types of buyers.
The main showroom at Interiors
by Steven G. is 100,000 sq. ft.
and encompasses residential and
contract furnishings in many price
The most recent Dwell On Design conference covered
everything from innovations in home textiles to cutting-
edge smart home technology. And, of course, the latest
interior design trends for the coming year.
TEX T BY YOSHI SANZ
No, you need more than a ficus in
the living or simply opening up a
sliding glass wall to the backyard
to bring the outside in. HGTV’s
David Bromstead says consumers
will be looking to purchase furniture that can be used both
indoors and out.
Just as Miami develops a
significant art culture, this year
is all about mixing locally crafted
art and artisanal works and mass-
produced goods with confidence.
Living sustainably will never go
out of style. It’s about making
sure the foam and other materials
used to make your home, furniture
and décor are environmentally
responsible, reinvented and repurposed as often as possible.