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Success F ie s ta
Wine labels are more than a brand name and a drawing of a Château. It’s an explanation of what’s going on
in the bottle and protects consumers from making costly mistakes. Unfortunately, the code isn’t uniformly
applied, but there are key words to look for that will help you make sense of it all.
T I P S BY WA L B E R T Z A L A Z A R
ABV: Alcohol By Volume, the
percent is usually found on the
SE corner of the label. Its purpose
is to ward off teens, operators of motor
vehicles and pregnant mothers.
Cuvée: French for vintage, in the
viticulture world it can refer to a
flagship product, blend or to lend
an air of sophistication since the term isn’t
regulated in Italy.
7. Riserva: Also known around the
world as “Reserve”, this type of wine
is aged for at least 27 months after
maturation, consistent with its uniquely
2. Importer: The role of the
importer is to promote and
distribute wines in the interest
of the producer and serves as a point of
contact for consumers.
5. Sugar Content: This is the
announcement of the level of
sweetness from driest to least dry:
Brut, Extra Dry, Dry, Demi-Sec. Customarily
advertised on sparkling wine labels.
Vintage: This is the year that
a particular wine was created
and some lucky person’s future
happiness was born.
Appellation: Table Wine, IGT,
DOC & DOCG classifications are a
superfluous way to say, “Verified
Authentic” by the Italian government.
DOCG is the most stringent, and Foss
Marai’s collection falls into this category.
Bottler Info: The wine’s birth
certificate with the name and
location of where it was bottled.
Producer: The most prominent
word on the label belongs to the
Winery’s name, or in some cases
2nd-most prominent after appellation.
ABOUT THE AUTHOR
Walbert Zalazar is the Creative Director of Martle Holdings LTD. He reminds everyone to celebrate responsibly and contact
him for more information on the entire line of Foss Marai Italian Sparkling Wines at Info@MartleLtd.com; FossMarai.com.