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Q: What are the etiquette rules when it comes to getting
holiday gifts to bosses, co-workers and assistants? Is it a
requirement? Usually, my places of employment host “Secret
Santa”-type activities, but this year, it’s not in the plans. I
wouldn’t ask other than the fact that the majority of the
office is hurting due to layoffs and salary cuts recently. I
don’t want to be a scrooge, but I also don’t want to be the
only guy getting presents for the entire office.
ustomer service is the heart of any business, whether it’s big or small.
Excellent customer service is about sending any kind of customer or
client away happy enough to pass on their positive experiences and
help lure new potential customers. Even the best salesperson can’t guarantee
they can sell their product to a customer more than once. Below are 5 refresher
tips to keep them coming back:
1. Form a relationship with customers, one that the he or she will feel comfortable
enough with to know that they can rely on you to please them consistently.
2. Listen and pay attention. Nothing annoys a customer more than having to
repeat themselves or receiving something that wasn’t exactly what they asked for.
3. Always take an extra step. Extra attention to the customer is the kind of detail
that encourages them to speak positively about your business.
4. Help the customer even if there is no immediate profit in it for you. They will
be grateful and come back to return the favor.
5. Throw in something extra. Whether it’s a coupon for a future discount or a
genuine smile, people love to receive more than what they expect to. It doesn’t have
to be a large gesture for it to be effective.
Logo Looking to create the perfect logo?
Take these time-tested tips to heart
before you start working on the
22 The holiday season is the perfect time to give others a
token of appreciation. The fact that your workplace decided
not to have a “Secret Santa” was wise so that co-workers
might not feel obliged during personal economic hardship.
Your main concern should be to do what is within your
own budget. Give with sincerity and do not worry about
whether others give back to you or not. There are many
ways for those who are unable to afford even the smallest
gift to show their appreciation and friendship. They can
bring a cake, pastries or a bottle of sangria to share. They
can give a holiday card if that’s all they can afford this year.
Likewise, if you are the one who is not buying gifts because
of financial constraints, don’t feel bad if you receive from
others whose situation is better than yours. I have had many
discussions in therapy with clients whose bosses have made
their lives nearly impossible at work. Some of them have
realized that this situation has been in large part their own
doing. They came to the conclusion that in order to improve
working relations, they were going to reach out to others
and show their good side. Don’t try to get secondary gains
from giving or receiving gifts. Best wishes!
Lisette N. Beraja of
Beraja Counseling Center
is a Licensed Marriage &
Family Therapist and Parent
Coordinator with more than 10
years of experience working
with families and young
professionals. If you have a question you’d like answered
in a future edition, email it to Editor@BrickellMag.com
or Lisette@Beraja.com. All names will be withheld to
ensure the privacy of our readers.
Keep it Simple
Avoid clip art and generic stock
illustrations at all costs! You
want your logo to be as unique
as the services you offer.
Don’t overcomplicate your logo
with too many details. The cleaner
it is, the more sophisticated vibe
your logo will communicate.
If you want to take your business
to the next level, enlist a creative
genius. One of our favorites is
Designer Daniel Batlle; 305.931.3972.