To view this page ensure that Adobe Flash Player version 11.1.0 or greater is installed.
For Hugh MacLeod of Gapingvoid, the message behind his work offers a special meaning to
anyone who comes across it — at home or in the office.
TEX T BY CRISTINA ZUA ZUA
PHOTO COURTESY OF HUGH MACLEOD
Hugh MacLeod, Co-Founder & Creative Director of
Gapingvoid, is all about art and its many forms. In his
current position, he’s a cartoonist, interested in how art
affects company culture. “It’s more than just inspiration,”
he stresses. “The artwork we make is scientifically designed
to change behaviors inside large organizations. We have
been fortunate to work with some of the most interesting
companies on the planet like Microsoft, Zappos and
Intel.” Today, he and his team continue to work with large
employers, helping them make what they do more human
and meaningful for their employees, which in turn helps
them find job satisfaction and connect to customers on a
more genuine level.
Even from an early age, MacLeod says he always found
the adult world fascinating. “I was always insanely curious
about what actually motivated ‘the big people,’ and
wondered why adult life seemed so much more ambiguous
than being a kid,” he says. By keeping his creativity and
curiosity intact as he entered the professional world, he
soon found out the answer to his question. He spent his first
60 decade working in the advertising business, writing ads in
Chicago and New York. There, he learned not just what he
wanted to do, but his experience highlighted the extent to
which even great companies waste huge amounts of money
on a daily basis. This solidified his determination to create
products and services that didn’t.
Moreover, MacLeod has always been an innovator, even
back in the early days of the internet. He was one of the
first professional marketing bloggers a decade ago, and back
then, doing anything with an overt commercial agenda
was considered sacrilege; now, almost all bloggers follow in
those footsteps, even to the extent that it’s now considered a
viable career with solid prospects for growth.
And that, MacLeod says, is the best part of whatever
project he’s working on — beginning something with a
certain vision, working out the kinks, creating a solid
foundation for it, and watching it flourish and grow. “We
occupy a unique niche other firms completely ignore — the
ability of art on office walls to spread ideas, define culture
and change behaviors,” he says; Gapingvoid.com.