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JennyLee Molina is a ground-breaker. As a publicist, event marketer,
digital strategist and entrepreneur, she’s the Principal at Miami’s JLPR
and founder of 3:05 Cafecito, the city’s official coffee break.
Tex t by Cristina Zua zua
Photo by Lizzie Easton-Montes; Makeup by Tati Perez
J ennyLee Molina found her calling at 16, when she
started work as an intern for the The Miami Laker, a
bi-weekly community paper in Miami Lakes. In addition
to her writing, it was sifting through the press releases at
the publication that made her want to come into her own as
a PR professional. “I’ve always believed in my dreams,” she
says. “We create our own reality and there’s something to be
said about the power of positivity and believing in yourself
despite the odds.”
Nowhere is this truer than in one of her company’s
latest endeavors. In April of last year, Molina embarked
on the ambitious task to make 3:05 p.m. the official time
for a cafecito break in Miami-Dade County. It was a nod to
Miami’s Cuban coffee culture, and a way to create a bond in
the community while highlighting the unique aspect of the
city’s living history.
So far, the project has been well-received by the Miami-
Dade community, and has turned into a seemingly overnight
success. In April 2013, 3:05 Cafecito became the City Of
62 Miami’s official coffee break time thanks to Mayor Tomas
Regalado. The designation made national headlines with
a plug on NPR and various other online, radio and print
outlets. Images of locals all over the city sipping coffee at
3:05 p.m. appear regularly on 3:05 Cafecito’s Facebook page,
or are tweeted with #305cafecito.
As word spreads, the initiative has established quite the
following from those who share the mindset of using coffee
and their presence at local cafés as a way to exchange news
and information while encouraging thoughtful dialogue on
a myriad of topics. “The window of a Cuban restaurant is the
original social network,” she quips.
For Molina, nothing parallels seeing her projects pan
out, she explains with a smile: “I’ve never taken on a
client or project that I wasn’t genuinely excited about,” she
says. “Making things happen and exceeding even my own
expectations always fills me with great pride.”
JLPR is located at 3250 NE 1st Ave., Suite 305 (of course)
in Miami; 786.975.9596; #305cafecito; JL-PR.com.